Amir
Hafezi

Leading marketing strategy and execution — full ownership of online and offline campaigns across three growth engines.

• Own strategy across cashback, core deals, and B2B boosting
• Rebuilt KPI/OKR structure across cashback, vouchers, entertainment, and Takhfifan Pay
• Built attribution on Metabase — operating without GA, Firebase, or WebEngage
• Lead cross-functional team across content, performance, creative, and offline ops

Built VXTORO from zero — a crypto exchange focused on retention, liquidity, and active traders across 6 markets in MENA and Eurasia.

• Founded end-to-end: named the brand, defined the product, shaped market position
• Acquired users across Saudi Arabia, Turkey, Iraq, UAE, Iran, and Georgia — Turkey and Iran led adoption
• Designed every operational process: product, tech, marketing, ops, and compliance
• Owned GTM strategy — positioning, ICP, pricing, channel mix, and acquisition playbook
• Ran product and engineering decisions alongside CTO
• Hired and led founding team across product, tech, marketing, and operations

Founded the marketing function at an Iranian forex broker entering a competitive retail FX market.

• Built the marketing team from zero across performance, content, and brand
• Designed GTM strategy — positioning, ICP, channel mix, and acquisition funnel
• Set up KPI structure and reporting layer from day one

Designed and executed GTM strategy for a Turkey-based Copy Trading platform — global scope.

• Built the GTM motion to acquire high-tier Master Traders as anchor customers
• Designed B2B funnel end-to-end: ICP, outbound, messaging, and onboarding handoff
• Positioned against Binance Copy Trading, Bybit, and 3Commas with a differentiated value prop

Joined team that pivoted to launch HippoWallet — a non-custodial crypto wallet and HPO token.

• Built performance-driven acquisition funnels across MENA and SEA
• Reduced CAC by 38% through segmentation, retargeting, and localized content
• Grew Telegram community engagement 5x with content and lifecycle strategy
• Drove +22% retention through in-app UX improvements

Oversaw performance marketing and growth strategy for one of Iran's largest crypto exchanges.

• Initiated funnel optimization that lifted app install rate by +31%
• Launched SEO restructuring across 140+ optimized pages
• Built marketing automation (email + push) on ActiveCampaign

Led digital marketing and growth for one of Iran's largest car trading platforms.

• Scaled inbound traffic through SEO and Google Ads — reduced average CPC by 47%
• Led rebranding and new UX strategy, lifting lead conversions by 29%
• Managed 7-person in-house team across content, paid, and analytics